Privacy Policy

Privacy Policy — ShopGo

Last updated: 2025-09-11

This Privacy Policy describes how ShopGo (“ShopGo,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit our websites, interact with our content, or purchase our products (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please discontinue use of the Services.

Contact Us

If you have questions about this Policy, want to exercise a privacy right, or wish to make a complaint, contact us:

If you prefer to contact us by post, please email us for the appropriate mailing address so we can route your request correctly.

What We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you (“Personal Information”). The categories we collect depend on how you interact with us.

1) Device & Usage Data (collected automatically)

  • Examples: IP address, device type, browser type/version, operating system, referring URLs, pages viewed, time zone, general location (country/region), clickstream, and interactions (e.g., page views, cart actions).

  • How collected: Cookies, pixels, tags, SDKs, and log files.

  • Why: To load the site securely and correctly, debug, prevent fraud, and analyze/improve performance and user experience.

2) Order & Account Data (you provide)

  • Examples: Name, email, phone number, billing and shipping addresses, items purchased, order notes, preferred currency, and (via our payment partners) payment method details.

  • Why: To process and fulfill orders, provide invoices/confirmations, handle returns/warranty support, detect fraud, and comply with legal/tax requirements.

Payment Security: We do not store full credit/debit card numbers. Payments are processed by compliant third-party payment processors who handle your card data securely.

3) Customer Support & Communications

  • Examples: Content of emails/chats, attachments you send, product feedback, warranty claims.

  • Why: To provide support, troubleshoot, and improve our products/services.

4) Marketing Preferences

  • Examples: Newsletter opt-in status, campaign interactions, preferences.

  • Why: To send relevant updates and offers when permitted, and to honor your opt-out choices.

5) User-Generated Content (optional)

  • Examples: Reviews, photos, questions/answers you submit.

  • Why: To display and moderate community content and improve our catalog.

How We Use Personal Information

  • Provide & improve the Services: process orders, deliver products, authenticate users, provide customer care, and enhance site performance.

  • Communicate with you: order updates, shipping notifications, service messages, and—if you opt in—marketing communications.

  • Personalize: remember preferences and tailor content.

  • Safety & integrity: monitor, prevent, and detect fraud, abuse, or security incidents.

  • Compliance: meet legal, tax, accounting, and regulatory obligations; enforce our terms.

Legal Bases (EEA/UK only)

Where GDPR/UK GDPR applies, we process Personal Information under one or more of these bases:

  • Consent (e.g., email marketing).

  • Contract (to fulfill purchases or provide requested Services).

  • Legal obligation (e.g., tax, accounting, product safety).

  • Legitimate interests (e.g., site security, fraud prevention, improving and marketing our Services) where these do not override your rights and freedoms.

You can withdraw consent at any time where applicable.

How We Share Information

We do not sell your Personal Information for money. We share limited data with service providers who help us operate our business, under contracts that require them to protect your data and use it only for our instructions. These include:

  • E-commerce & hosting platforms

  • Payment processors & fraud prevention tools

  • Fulfillment, logistics, and returns partners

  • Customer support and communication tools

  • Analytics and performance measurement providers

  • Marketing & advertising partners (for consented or interest-based advertising where permitted by law)

  • Professional advisors (e.g., auditors, legal counsel)

  • Authorities when required by law or to protect rights, safety, and security

If we undergo a corporate transaction (merger, acquisition, asset sale), your data may be transferred as permitted by law.

International Transfers

We operate globally and may transfer Personal Information to countries outside your own (including to the US or other jurisdictions) where our providers are located. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses) to protect your data.

Retention

We keep Personal Information only as long as necessary for the purposes described in this Policy, including:

  • the length of time you have an account or an ongoing customer relationship with us;

  • to complete transactions, provide support, and honor warranties/returns;

  • to meet legal, tax, accounting, or reporting obligations; and

  • to resolve disputes and enforce agreements.

When no longer needed, we will delete or de-identify the data in line with our retention practices and applicable law. You may request deletion (see Your Rights).

Cookies & Similar Technologies

Cookies are small files stored on your device. We use:

  • Strictly necessary cookies (site security, cart, checkout)

  • Functional cookies (preferences, language, region)

  • Performance/analytics cookies (to understand site usage)

  • Advertising cookies (to show relevant ads and measure campaigns, where permitted)

You can manage cookies via your browser settings or, where available, our cookie banner/preferences center. Blocking some cookies may impact site functionality.

Do Not Track: There is no consistent industry response to DNT signals, so we do not alter our practices when we receive such signals.

Interest-Based Advertising

Where permitted by law, we may work with advertising partners that use cookies or similar tools to deliver more relevant ads and measure performance. You can opt out of interest-based ads by using your cookie preferences, device settings (Limit Ad Tracking/Ad Personalization), or industry tools such as:

  • YourOnlineChoices (EU)

  • NAI/DAA opt-out pages (US)

Opting out won’t stop all ads—just those tailored to your interests.

Automated Decision-Making

We do not make decisions with legal or similarly significant effects based solely on automated processing. We may use limited automated tools (e.g., fraud screening, spam filtering) to protect our Services.

Your Rights

Your rights differ by region. To exercise any right below, email us at shopgo.help@gmail.com. We may need to verify your identity and request additional details to process your request.

EEA/UK (GDPR/UK GDPR)

  • Access your data

  • Rectify inaccurate data

  • Erase data (right to be forgotten)

  • Restrict processing

  • Data portability

  • Object to processing based on legitimate interests or to direct marketing

  • Withdraw consent (where processing is based on consent)

You also have the right to lodge a complaint with your local supervisory authority.

California (CCPA/CPRA)

  • Know/access the categories and specific pieces of Personal Information we collect

  • Delete Personal Information (subject to exceptions)

  • Correct inaccurate Personal Information

  • Opt out of “sharing” for cross-context behavioral advertising (where applicable)

  • Non-discrimination for exercising your rights

You may designate an authorized agent to make requests on your behalf.

We do not sell Personal Information for monetary consideration. If we “share” Personal Information for cross-context behavioral advertising, you may opt out via your cookie preferences or by emailing shopgo.help@gmail.com.

Other Regions

Depending on your location (e.g., Virginia, Colorado, Canada, Australia), you may have similar rights. Contact us to exercise them.

Children’s Privacy

Our Services are not directed to children and we do not knowingly collect Personal Information from individuals under the age required by local law (e.g., 13 in the US, 16 in parts of the EU). If you believe a child provided us information, contact shopgo.help@gmail.com so we can delete it.

Security

We use technical and organizational measures designed to protect Personal Information (encryption in transit, access controls, minimization). No method of transmission or storage is 100% secure; please use care when sharing information online.

Third-Party Links

Our Services may contain links to third-party sites or services. We are not responsible for their privacy practices. Review their policies before providing Personal Information.

Changes to This Policy

We may update this Policy to reflect changes to our practices, technologies, legal requirements, or other factors. We will post the revised Policy with a new “Last updated” date. Where required, we will notify you and/or seek consent.

How to Reach Us About Privacy

We aim to respond to all privacy requests within one month (or as required by applicable law).